Phool.co Campaign Planning

Developed a comprehensive campaign for Phool.co, highlighting its commitment to sustainability and conscious consumption through a cohesive visual strategy. Centered on its mission to recycle used temple flowers and reduce Ganges pollution, the campaign showcased its “flowercycling” technology transforming floral waste into charcoal-free incense, essential oils, and organic fertilizers while employing over 200 women.
Using strong creative thinking and visualization, I brought the product to life by designing a character that personifies the brand. This storytelling approach portrayed the character actively engaging in the processes and values the brand represents, building a clear, compelling, and relatable narrative that reflects both its environmental and social impact.